​Lead North Ltd


Professional business services - Customer experience excellence.

Lead North are a customer experience consultancy helping businesses deliver amazing experiences to their customers.


A meaty project, this business needed the full works; branding, positioning, proposition and website design in order to transform an idea into reality.


A 3 step approach was applied to this brand creation task. 

1) the work began by getting t o grips with the business idea in minute idea, to identify the core brand concept. The result was a refined mission statement and vision, values and positioning.

2) Once the foundations were laid, the logo design began. The brand logo had to translate the essence of the brand.

3) Once completed, the website build could begin and breath life into the brand.

It was clear this is was an innovative business consultancy set to change the customer experience excellence landscape with a fresh approach, and so their logo had to represent their forward thinking ethos.

The brand logo design was crafted to convey the idea of journeying to customer experience excellence with the help and guidance of experts. As the name Lead North was born from the concept of the 'North Star' business metric, a compass icon was encorporated into the name, to give meaning yet simplicity. The brand colours selected to support the navigation theming but also to suggest excellence and quality.

The website was to take the brand to the next step. It's core essence  delivered in a unique and distinquished way, that would set Lead North aside from it's competitors. It's innovative mission, values and brand benefit clear as crystal across the site. Still in it's final stages, the website will launch in June 2018. Watch this space!

In addition to branding and web design, Thumbs Up Marketing has also advised on brand launch, content marketing and event marketing and will continue to support Lead North on their exciting journey to market.
"In my view, Thumps Up are a highly skilled, niche brand and marketing organisation, offering a wealth of expertise and advice whilst at the same time, delivering an amazing set of products and services.  In developing the brand identity for my business, Natalie took the time to really get under the skin of what it is that I’m trying to build and the customers I’m looking to appeal to, before returning with a fantastic set of brand options. 

With Thumbs Up, you receive a tailored service which allows you to run your marketing project at your own pace – no hard sell, no pressure, just a great service and first class product that are provided both quickly and with supreme skill.  Having worked with other brand and marketing organisations previously, I can honestly say that Thumbs Up are the best there is and would have absolutely no hesitation in recommending to other businesses."

​Rob Crabtree, Director