PORTFOLIO - LIGHTS & BARS

BRANDING - LOGO DESIGN
CLIENT

Lights & Bars

INDUSTRY

Commercial Vehicles 

Lights & Bars sources and fits, lights, bars and other accessories to commercial and private use vehicles.

PROJECT BRIEF

​The small but fast growing company approached Thumbs Up Marketing to design a logo that was distinctive, vibrant and relevant to the commercial vehicle industry.

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OUTCOME

The result was a masculine design that presented its service offering through a bold and bright design.

The light bulb icons were crafted to suggest motion and energy and the vibrant canary yellow was used to illustrate light, speed and energy.

The yellow contrasts against the steel background and dark grey palette. The font was selected for it's robustness and strength to convey quality, strength and durability.

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